Place
Assign a measurable campaign to each booth panel, display, presentation, handout or meeting area.
SCHOOLS · SPONSORSHIPS · REAL-WORLD RESULTSMore revenue. Less administration. Better sponsor retention.Build Your Vivid Map
Trade Show Analytics Software
Trade show analytics from booth engagement to revenue.
Vivid shows which booth placements, campaigns and messages create engagement, qualified leads, conversions and attributed revenue. Calculate the financial return, see what produced it and use the evidence to improve the next show.
Beyond badge scansPlacement-level engagementQualified intentFollow-up accountabilityConversion and revenue attribution
One connected event workflow
Measure the experience below the event-total level.
Different booth elements create different questions and actions. Vivid keeps those differences visible from the event floor through post-event follow-up.
Engage
Give attendees a direct path to the product, technical resource, sample, meeting or next step they want.
Route
Send sales, service, engineering and quality actions to the appropriate owner while preserving their origin.
Measure
Compare engagement, intent, qualified leads, conversions, attributed revenue and ROI by exact placement.
Improve
Use the complete event record to strengthen follow-up and make the next trade show more effective.
What leadership can see
One event total. Every underlying reason.
Start with the executive view, then drill into the product, placement, campaign and action that produced the result.
EngagementActivity by placement
IntentMeaningful next steps
Qualified leadsValidated commercial interest
Follow-upOwner and status
ConversionsCompleted outcomes
Revenue & ROICredible financial value
Trade show metrics that drive decisions
Know whether the event worked—and why.
Trade show effectiveness is not one number. Vivid connects the metrics leadership needs without losing the placement and campaign details needed to improve performance.
Engagement by placement
Identify which booth panels, displays, presentations and handouts attracted measurable action.
Qualified intent
Separate meaningful product, sample, meeting and technical actions from general booth activity.
Follow-up completion
See who owns each next step, whether it happened and where valuable interest stalled.
Conversions and revenue
Connect completed outcomes and credible commercial value to the event activity that created them.
Cost per conversion and ROI
Compare total event investment with attributable results to guide the next budget decision.
Built to work with your CRM
Vivid explains what created the action.
Your CRM manages the ongoing contact, opportunity and sales process. Vivid preserves the real-world event context a CRM usually lacks: the show, placement, campaign, content, attendee action and attributed result.
- Pass qualified attendee context into the sales workflow
- Keep non-sales actions connected to service, engineering or quality
- Compare event performance without creating another disconnected report
- Preserve campaign history when destinations change during or after the show
TRADE SHOW RESOURCE CENTER
Build the measurement system before the next event.
Free trade show ROI calculator 12 trade show metrics to track How to measure trade show ROI Trade show lead tracking What trade show software should measure Manufacturer use casePlan the measurement before the show
What you need to connect activity to sales.
- A distinct trackable source for each booth placement and campaign
- A destination matched to the attendee’s next step
- A defined conversion and a compatible method to validate it
- Consistent event costs, reporting dates and attribution rules
Revenue reporting depends on a working connection between the tracked interaction and the completed sale. When a sale cannot be matched, keep it unattributed. Vivid complements your CRM; confirm the required integration and workflow during setup.
ILLUSTRATIVE BOOTH EXAMPLE
Compare a product display with a technical handout.
Give each its own QR code. Compare recorded responses and completed sample requests, then follow matched outcomes through the sales process. A sample request shows interest; only a validated transaction establishes revenue.
Use the calculator to model event return, or follow the step-by-step measurement guide to plan your reporting.
Your event measurement assessment
Find the revenue and performance opportunities inside your next trade show.
Calculate the event’s financial return, then map the placements, campaigns, attendee actions and follow-up paths that should be measured.