One source of truth
Customers, contracts, campaigns and analytics remain connected—not copied between systems.
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About Vivid
Every spot should have a measurable business outcome.
Vivid was built around a simple operating reality: organizations cannot reduce costs, prove advertiser value or maximize revenue when spots, contracts, campaigns, performance and renewals live in disconnected departments and systems.
The category
Vivid
Performance & Revenue IntelligenceVivid connects organizations, locations, advertisers, contracts, spots, campaigns, scans, clicks, conversions, renewals and revenue. Executives see the complete operation while every team and advertiser sees the exact performance they need.
Other systems stop at the relationship, the sale, the fulfillment or the interaction. Vivid connects the spot to the complete commercial outcome—and turns that intelligence into a better next decision.
Our mission
Make every advertising and sponsorship spot accountable to an outcome.
Business value first
Lead with revenue, relationships, renewals and measurable commercial outcomes.
Every level matters
Give executives the full picture and local operators the detail they are responsible for.
Measurement drives growth
Use exact history to improve campaigns, prove value, renew customers and identify upsells.
Built by an operator
From the loading dock to enterprise leadership.
Founder Michael DeVoe built Vivid from 30 years of experience leading complex sales and operating organizations. His career progressed from dock worker to senior executive roles across transportation, logistics, energy, technology and automotive manufacturing. Along the way, he developed new revenue channels, improved customer retention, integrated acquisitions and built measurement systems connecting frontline activity to financial performance.
Founder experience
Operating experience behind the platform.
Mike has held leadership responsibility within a $1.5 billion automotive supplier, a $3.1 billion fuel distribution and logistics company, and one of the ten largest propane marketers in the United States. Vivid applies the same discipline: one source of truth, clear ownership, measurable performance and action tied to revenue.
500% EBITDA increase while leading strategy, operations and acquisitions for a $1.5B automotive supplier325% EBITDA increase as COO of a $3.1B fuel distribution and logistics company250% EBITDA growth and 450% shareholder-equity growth as EVP of a $300M energy company$30M in annual revenue generated through a new sales strategy for a major operating divisionLed acquisitions of $15M, $12M and $60M businesses with integration accountabilityIncreased new accounts 90%, added approximately 2,000 accounts annually and improved customer retention from 88% to 99%
Meet the Vivid platform