Engagement
Scans, offer clicks, Maps actions and Waze actions.
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Performance & Analytics
Know what every spot delivered. Then improve the next result.
Vivid connects scans, clicks and intent to conversions, revenue, cost and ROI—with drill-downs from the organization-wide view to the exact location, spot, campaign and advertiser.
Connected measurement
Every interaction connected to a commercial outcome.
Vivid preserves the relationship between the originating spot, engagement, campaign cost, conversion activity and customer revenue.
Intent
A defined view of meaningful customer actions beyond the initial scan.
Conversions
Validated outcomes connected back to the exact campaign and spot.
Customer revenue
Conversion value attributed through the Vivid campaign path.
Cost efficiency
Allocated cost, CPM and cost per conversion.
Return
ROI based on attributed revenue compared with campaign investment.
Executive Performance Insights
See the leaders. Then drill into what drove the result.
Rank advertisers, locations and advertising placements using the same connected performance data behind executive totals.
Organization-wide performanceIllustrative demo data
Executive to exact detail
Start with the organization. Follow the result all the way down.
Date filters and consistent calculations keep each view aligned to the same reporting period and source data.
Organization
Executive performance across the complete operation
Location
Local inventory, campaign activity and customer outcomes
Spot
Active days, allocated cost and exact event history
Campaign
Delivery, engagement, conversions, revenue and ROI
Advertiser
Performance history across locations and campaigns
From attribution to retention
Connect performance history directly to the renewal decision.
Vivid keeps scans, clicks, customer intent, conversions, attributed revenue, cost per conversion and ROI connected to the exact advertiser, location, spot, campaign and contract period. Both sides can see the same evidence before renewal, optimization or expansion decisions are made.
SHARED PERFORMANCE RECORDReady for renewal
Every result stays tied to what the advertiser purchased.
01Advertiser
02Location
03Spot
04Campaign
05Renewal
Clicks & intentConversionsAttributed revenueCost per conversionROIContract-period history
THE RENEWAL CONVERSATION BECOMES“Here is what this spot produced, what performed best and where to invest next.”
Demonstrate the exact value of a specific spot
Enter renewal conversations with credible performance data
Identify the best campaigns, locations and offers
Improve underperforming campaigns before the contract expires
Use proven results to support renewals, upsells and new sales
Reporting & history
Use the data inside Vivid—or take it with you.
Filter by date, export at the level you need, preserve historical reporting and restore archived records without breaking the performance trail.
CSVExcelPDFExecutive reportsDate filteringArchive & restore
Measure the complete outcome