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Free Trade Show ROI Calculator

Did the trade show work?

Enter your actual event costs and outcomes. Get the financial return, effectiveness metrics and break-even target leadership needs—without counting influenced pipeline as confirmed revenue.

YOUR EVENT

Enter costs and outcomes.

Use actual figures when available. The example values show how the calculator works.

01Total event investment

Booth space and sponsorships$Floor space, sponsorship packages and event fees.Design and fabrication$Booth design, production, graphics and signage.Freight and drayage$Shipping, handling, storage and show-floor movement.Travel and lodging$Transportation, hotels, meals and related travel.Employee time and labor$Loaded cost of planning, staffing and follow-up.Technology$Registration, lead capture, displays and event software.Promotions and giveaways$Samples, literature, merchandise and promotional materials.

02Measured outcomes

Total engagementsMeasurable attendee interactions—not estimated foot traffic.Qualified leads or actionsCommercially meaningful interest or defined next steps.Meetings or demonstrationsScheduled meetings, demos or substantive conversations.Confirmed conversionsCompleted sales or other defined business outcomes.Confirmed attributed revenue$Revenue credibly connected to the event.Influenced pipeline$Open potential value. Shown separately and excluded from ROI.

Illustrative calculation only. Results are based entirely on the figures entered and do not guarantee future performance. Attribute revenue only where a credible connection to the event exists.

The number is only the beginning

Vivid shows what inside the event produced it.

A total ROI can tell leadership whether an event paid back. Vivid connects that result to the booth placement, campaign, attendee action, follow-up owner, conversion and revenue behind it.

Placement-level engagementQualified intentFollow-up accountabilityConversion attributionRevenue and ROI

Explore Vivid trade show analytics →