NEW · Free Vivid Opportunity MapYour business shapes the analysisBuild Your Vivid Map

Free Event ROI Calculator

What did the event actually produce?

Calculate the confirmed financial return from a conference, association event, nonprofit event, sponsorship activation, corporate program or trade show. Keep influenced pipeline separate from revenue so the result stays credible.

YOUR EVENT

Enter costs and outcomes.

Use actual figures when available. The example values show how the calculator works.

01Total event investment

Venue, registration and sponsorships$Venue, registration, sponsorship packages and event fees.Creative and production$Creative, staging, production, graphics and signage.Logistics and vendors$Equipment, vendors, shipping, handling and event logistics.Travel and lodging$Transportation, hotels, meals and related travel.Employee time and labor$Loaded cost of planning, staffing and follow-up.Technology$Registration, lead capture, displays and event software.Promotions and giveaways$Samples, literature, merchandise and promotional materials.

02Measured outcomes

Total engagementsMeasurable attendee interactions—not estimated foot traffic.Qualified leads or actionsCommercially meaningful interest or defined next steps.Meetings or demonstrationsScheduled meetings, demos or substantive conversations.Confirmed conversionsCompleted sales or other defined business outcomes.Confirmed attributed revenue$Revenue credibly connected to the event.Influenced pipeline$Open potential value. Shown separately and excluded from ROI.

Illustrative calculation only. Results are based entirely on the figures entered and do not guarantee future performance. Attribute revenue only where a credible connection to the event exists.

Beyond the event total

Know which spots, campaigns and actions created the return.

Vivid connects the headline ROI to the sponsored asset, physical placement, active campaign, attendee intent, follow-up owner, conversion and revenue behind it.

Placement-level engagementQualified intentFollow-up accountabilityConversion attributionRevenue and ROI

Build My Event Opportunity Map →