Advertising Analytics Dashboard | Track ROI & CAC
Vivid Analytics Dashboard
See scans, engagement, conversions, CAC, ROI, campaign history, and location performance from one real-world marketing dashboard.
Campaign Performance Overview
All locations · all campaigns · current reporting period
Performance by Location
Campaign Comparison
Compare Locations
See which schools, venues, stores, packages, or physical placements are driving the most engagement.
Compare Campaigns
Measure offers, enrollment messages, coupons, sponsor campaigns, packaging promotions, and seasonal campaigns side by side.
Track ROI Over Time
Preserve historical performance so one QR-powered placement becomes smarter and more valuable over time.
What Each Metric Means
The dashboard helps decision-makers understand what is working, what is wasting money, and where performance can improve.
Total Scans
Total scans show how many people interacted with a placement, QR code, campaign, product package, or location.
Engagement Rate
Engagement rate helps compare performance between placements with different traffic levels.
CAC
Customer acquisition cost shows what it costs to generate each customer, lead, family action, or conversion.
ROI
ROI shows whether a campaign is producing more value than it costs to run.
Location Comparison
Compare locations side by side to identify which schools, venues, stores, packages, or placements perform best.
Campaign History
Vivid preserves historical performance so teams can compare offers, messages, and campaigns over time.
Built for Every Real-World Campaign
The same dashboard logic works across advertisers, schools, packaging, venues, events, and multi-location campaigns.
Advertisers
Track CAC, scans, offers, customer actions, and ROI from physical placements in high-traffic areas.
Schools
Measure mailer scans, enrollment interest, sponsor performance, event engagement, and school-by-school results.
Packaging / GS1
Track consumer scans, campaign changes, product engagement, seasonal promotions, and historical package performance.
Data Turns Physical Marketing Into Performance Marketing.
Vivid helps teams move beyond impressions and guesswork by showing what people scan, which campaigns work, which locations perform, and how ROI improves over time.