Reduce Packaging Costs and Turn Every Package Into a Measurable Marketing Channel
Turn GS1 QR Codes Into Measurable Growth
Vivid helps brands transform GS1-powered QR codes into dynamic, trackable marketing channels—driving engagement, reducing waste, and improving performance across products and campaigns.
→ Track QR Performance
→ See Packaging ROI
📦 GS1 Is Changing Packaging
GS1 Digital Link and QR codes are replacing traditional barcodes.
That means:
👉 Every product becomes a customer touchpoint
👉 Every scan becomes a data opportunity
But most brands are missing the key piece:
❌ They can generate scans
❌ They can update content
❌ But they cannot measure performance effectively
💡 Vivid Adds the Missing Layer
📊 From QR Code → Marketing Channel
Vivid turns GS1 QR codes into a performance-driven system, not just a link.
With Vivid, you can:
- 📈 Track scans by product, SKU, campaign, and location
- 🔄 Change campaigns anytime—no reprinting
- 📊 Compare performance across products and markets
- 🧠 Preserve historical campaign data
- 💰 Measure engagement, CAC, and ROI
🔁 One Code. Unlimited Campaigns.
Stop treating packaging like a static asset.
A single QR code can power:
🎯 Promotions
📅 Seasonal campaigns
🎟️ Loyalty programs
🏷️ Coupons
📚 Product education
🌱 Sustainability messaging
🏪 Retailer-specific campaigns
👉 Same code
👉 New campaign anytime
👉 Full performance tracking
💥 Why This Matters for Brands
♻️ Reduce Packaging Waste
Avoid costly repackaging for every new campaign or message.
📈 Improve Campaign Performance
See what actually drives engagement—and optimize over time.
💰 Increase Revenue per Product
Turn packaging into a measurable acquisition and conversion channel.
📍 Compare Across SKUs
Understand which products, regions, and retailers perform best.
🧠 Build Historical Intelligence
Track performance over time instead of starting from zero each campaign.
📊 What You Can Measure
Turn packaging into a data-driven channel:
- Total scans
- Engagement rate
- SKU-level performance
- Campaign comparisons
- Conversions
- Cost per acquisition (CAC)
- ROI
- Market and retailer performance
- Historical trends
🧪 Real-World Use Cases
🎯 Seasonal Promotions
Launch campaigns without changing packaging.
📚 Product Education
Deliver recipes, instructions, sourcing, and product benefits.
🎟️ Coupons & Loyalty
Drive repeat purchases with trackable offers.
🏪 Retailer Campaigns
Compare performance across stores and regions.
🌱 Sustainability Messaging
Show impact while reducing packaging waste.
⚔️ Vivid vs. Static QR Codes
| Capability | Vivid | Static QR |
|---|---|---|
| Change campaigns anytime | ✅ | ❌ |
| Track performance by SKU | ✅ | ❌ |
| Measure CAC & ROI | ✅ | ❌ |
| Compare campaigns over time | ✅ | ❌ |
| Preserve historical data | ✅ | ❌ |
| Enable ongoing optimization | ✅ | ❌ |
🌍 The Bigger Shift
GS1 creates the standard.
Vivid creates the intelligence.
As QR-enabled packaging becomes universal, the brands that win will be the ones that:
- Measure performance
- Optimize campaigns
- Learn from real data
Make Every Package Measurable
Turn GS1 QR codes into live marketing channels with real-time analytics, campaign flexibility, and measurable ROI.